SAN FRANCISCO — The maker of a plant-based spin on cheese dip has adopted a new name to reflect the product’s role as a “quintessential American house party food.”
The brand formerly known as LOCA Foods, Inc. is now House Party, a nod to how cheese sauces originally were marketed as a “party fancy” food, a staple in such dishes as cheesy taters, bean casseroles and crock pot dips, said founder Lauren Joyner, who launched the business four years ago.
“I grew up eating these foods, all of which started my lifelong love affair with cheese dip,” she said. “They’re still part of the Southern cuisine I enjoy today, with a dairy-free, modern twist of course.”
Available in mild and hot flavors, House Party dips are formulated with sustainable ingredients, including carrots, sunflower oil, potatoes, nutritional yeast and tomato paste. The products are free from the top nine allergens, including dairy, nuts and soy.
Backed by Siddhi Capital, Clear Current Capital and Rose Culinary, among other investors, House Party is set for retail and foodservice expansion this year, Joyner said, noting the new branding and packaging provide a “longer runway” for product innovation.
The products are available online at housepartysnacks.com and goodeggs.com, and sold in regional Whole Foods Market and Foxtrot Market stores. Additionally, House Party dip is served at universities, restaurants and food trucks throughout the United States, as well as the Oracle Park baseball stadium in San Francisco.