MILWAUKEE – Saputo USA announced its plant-based cheese brand Vitalite is arriving at more than 5,000 retail locations in the United States as the company expands its distribution.
Launched in 2022, the dairy alternative line features vegan-certified, non-dairy cheeses in six varieties: mozzarella-style slices and shreds, cheddar-style slices and shreds, grated Parmesan-style crumbles and a creamy original spread.
Per a Wakefield Research study for Vitalite, 68% of US consumers surveyed said they have tried a plant-based alternative and 31% use a plant-based substitute for meat, cheese or dairy products eight meals a week.
“As a dairy company, we knew our cheese expertise could deliver a plant-based alternative that lives up to cheese expectations,” said David Cherrie, Saputo USA vice president, marketing and innovation. “With ongoing retail distribution expansion, we look forward to continuing to bring Vitalite to consumers across the country.”
The company shared its Vitalite products can now be found at numerous retail locations, such as Albertsons, ACME, Harris Teeter, Shaw’s, Safeway, Giant Eagle, Key Foods, ShopRite and Hannaford, among others.