The new products debuted just ahead of Pi Day.

The Dairy Farmers of America brand introduced Flavor Sensations.

Purchases in the category are on the rise.

"New-stalgia" is expected to be a popular approach for CPGs.

Edlong Corp. also will add to its executive leadership team.

In a competitive market, companies are winning awards and innovating.

Pints, novelties and unexpected flavors keep the industry innovating.

The Idaho-based company's new products will be available at Walmart.

The Kraft Heinz also is bringing back its seasonal pumpkin flavor.

The Eugene, Ore.-based company said its approach also emphasizes local farmers and their communities.