NEW YORK – Crafted skyr maker Icelandic Provisions launched an alternative dairy version of its signature product.

The company shared that it formulated its new Icelandic Provisions Oatmilk Skyr to deliver a rich and creamy texture similar to its traditional dairy skyr. The new plant-based products contain 12 grams of protein and 8 grams of sugar, and are made with real fruits and “only simple ingredients,” the skyr manufacturer added.

Icelandic Provisions said the oat-based skyr products are sold in both 5 oz, single-serve cups and 16 oz, multi-serve containers. The single-serve variety comes in Vanilla Bean, Strawberry, Blueberry, Peach and Mango & Passion Fruit flavors, while the larger containers come in Plain and Vanilla Bean.

"After hearing from consumers that the current plant-based yogurts on the market don't live up to their nutrition, texture or taste expectations, we spent years at Icelandic Provisions crafting and perfecting an oat-based formula that has achieved the trifecta," said chief innovation officer John Heath. "We are proud to have developed a truly unbelievable product that has a nutrition profile similar to our dairy skyr with 12 grams of protein in each cup, a thick texture without adding gums or starches, and one that, of course, tastes so good you want to have it again and again."

The company’s chief executive officer, Mark Alexander, said the alternative version of its skyr was “purposefully crafted using high-quality, clean ingredients to serve as a deliciously thick and hearty wholesome breakfast or snack.”

The new skyr products debuted at Whole Foods Market locations and Icelandic Provisions said it plans to extend distribution to more national retailers later in 2024.